http://chrisbaskind.disqus.com/Chris Baskind is the founding editor of Lighter Footstep (now part of Mother Nature Network/MNN). Carfree advocate, fulltime cyclist, coffee drinker, and sometimes geek.enMon, 05 Jan 2009 02:39:17 -0000https://disqus.com/home/discussion/chrisbaskind/are_you_ready_to_be_the_mainstream_media/#comment-4889594<p>The way we consume the media has changed quickly. I'm not restricted to the time and place anymore. Only restriction nowadays is a dead battery. But last week I found a solution for that, too. I can read my feeds and browse the internet almost anywhere. Mainly in buses and trains, sometimes in beerhouses.</p><p>At home I have a small digital TV converter connected to the PC. It has changed the way I watch TV completely. Once a week I do the programming and PC saves all the stuff I.m interested of. And I can skip all the ads. Right now I don't even own a TV as we have learnt to know it.</p>BitterEndMon, 05 Jan 2009 02:39:17 -0000https://disqus.com/home/discussion/chrisbaskind/are_you_ready_to_be_the_mainstream_media/#comment-4868010<p>An interesting viewpoint - I agree with much of it. There is one part that is missing that I can't quite fill in though.</p><p>Look at the teeming masses - they LOVE their television, they love to be passively entertained. Do you really think average joe and jane are going to give that up anytime soon? Seems like as long as the average people survive and gather together to watch their average media, there will be a place for mass appeal advertising.</p><p>Not saying they don't use the web too, but I feel like we can't ignore the fact that much of society is still rooted in it's old ways. Perhaps in a few decades things will look different. I think it's headed int he direction you speak, and we certainly have many obsolete technologies walking amongst us now. The future will be interesting.</p>AdamSingerSat, 03 Jan 2009 13:38:06 -0000https://disqus.com/home/discussion/chrisbaskind/are_you_ready_to_be_the_mainstream_media/#comment-4867788<p>Great read.</p>April DavisSat, 03 Jan 2009 13:12:46 -0000https://disqus.com/home/discussion/chrisbaskind/are_you_ready_to_be_the_mainstream_media/#comment-4856647<p>What an great post. well written and thought provoking. I was waiting for this year to roll around. :)</p>phil campbellFri, 02 Jan 2009 19:50:40 -0000https://disqus.com/home/discussion/chrisbaskind/are_you_ready_to_be_the_mainstream_media/#comment-4944362<p>Yay! This was posted with SUP and MediaRSS -- and FeedBurner is still enabled.</p>Chris BaskindFri, 02 Jan 2009 18:34:00 -0000https://disqus.com/home/discussion/chrisbaskind/are_you_ready_to_be_the_mainstream_media/#comment-4944361<p>Want a preview of how Mainstream Media will look in the coming years? Go stand in front of the mirror. The next Mainstream Media is you.</p>Chris BaskindFri, 02 Jan 2009 17:34:00 -0000