DISQUS

Chris Baskind dot com: Why the New Microsoft Ad Is Actually Brilliant

  • Tamerlane · 1 year ago
    We shall see. Gates looks uncomfortable, almost like he can't wait to get away from Seinfeld. All it does is present Seinfeld as a quirky spontaneous guy who's fun to be around with.... for around 40 seconds. After that, his medication's wearing off and he starts talking about crazy stuff, like edible computers. I wish the next ads show, in real time, what happens next as Seinfeld goes off the deep end, tears off his clothes, smears peanut-butter jelly all over himself and starts chanting 'Zune-Zune-Zune' while running circles around Gates, who doesn't break from character and keeps wearing his stupid nerd-grin. And then there are so many more ads to follow up on that one. People will be asking each other: "Hey, have you seen that Seinfeld bit. Crazy stuff, can't wait to see what's he gonna do next".
  • Oni · 1 year ago
    That my friend is F-U-N-N-Y. Microsoft should have paid you to write and direct their ads.
  • AnotherGuy · 1 year ago
    Ok. So, I think this first ad is very slightly funny, if not annoying. But, there may be some good thought behind it after all. If, as you say, Microsoft does get a few more ads rolling out in the next few months (better hurry before Christmas!) then the best thing they can do by this is to generate a lot of comments. Right now, people think it sucks, and all over the internet these people are voicing their opinions.
    Wait till Crispin comes out with the next ad and blows everyone away with how amazing it is. Or, I should say, let's hope they do...
  • loadedprick · 1 year ago
    He is a 10 as in X as in MacOS X !

    The discount shop is the idea of demoting the Apple shop to a discount level. The most obvious sign for this is that members of the general population (represented by the Latin family) recognise the product and ask: Is this the conquistador?

    This is similar to a wife asking her husband whether this is the new iBook.

    The stupid clown member club represents the 'club' of Apple Fans.

    Seinfeld, represents the consumer or press asking for features that nobody needs in a computer. The idea is
    probably to tell the consumer that Microsoft only focuses on what matters.

    And the "I knew it reaction" is a spoof on the way Apple fans get excited whenever Steve Jobs makes the smallest comment about the future of Apple products.