Chris Baskind - Latest Comments in Why the New Microsoft Ad Is Actually Brilliant

Re: Why the New Microsoft Ad Is Actually Brilliant

Oni — Fri, 05 Sep 2008 21:23:43 -0000

That my friend is F-U-N-N-Y. Microsoft should have paid you to write and direct their ads.

Re: Why the New Microsoft Ad Is Actually Brilliant

loadedprick — Fri, 05 Sep 2008 20:38:25 -0000

He is a 10 as in X as in MacOS X !

The discount shop is the idea of demoting the Apple shop to a discount level. The most obvious sign for this is that members of the general population (represented by the Latin family) recognise the product and ask: Is this the conquistador?

This is similar to a wife asking her husband whether this is the new iBook.

The stupid clown member club represents the 'club' of Apple Fans.

Seinfeld, represents the consumer or press asking for features that nobody needs in a computer. The idea is
probably to tell the consumer that Microsoft only focuses on what matters.

And the "I knew it reaction" is a spoof on the way Apple fans get excited whenever Steve Jobs makes the smallest comment about the future of Apple products.

Re: Why the New Microsoft Ad Is Actually Brilliant

Tamerlane — Fri, 05 Sep 2008 10:24:47 -0000

We shall see. Gates looks uncomfortable, almost like he can't wait to get away from Seinfeld. All it does is present Seinfeld as a quirky spontaneous guy who's fun to be around with.... for around 40 seconds. After that, his medication's wearing off and he starts talking about crazy stuff, like edible computers. I wish the next ads show, in real time, what happens next as Seinfeld goes off the deep end, tears off his clothes, smears peanut-butter jelly all over himself and starts chanting 'Zune-Zune-Zune' while running circles around Gates, who doesn't break from character and keeps wearing his stupid nerd-grin. And then there are so many more ads to follow up on that one. People will be asking each other: "Hey, have you seen that Seinfeld bit. Crazy stuff, can't wait to see what's he gonna do next".